Designer Interview ...
There are only a few exceptionally elegant women whose influence on fashion and style can be called truly enormous. Their impact is still felt today, decades after they first achieved fame and prominence. They include such legendary figures as Grace Kelly, Jackie Kennedy, Gene Tierney, and Marilyn Monroe. Many bridal designers continue to acknowledge them as inspirations for their lines.
As a famed Hollywood fashion designer, and then as First Lady Jacqueline Kennedy’s personal couturier, Oleg Cassini personally designed gowns for each of these major personalities, and many more.
“I have dressed the most significant women of the century,” says Cassini, “but designing a wedding dress is perhaps the most special task.”
The Poetry of Your Wedding Gown
“In designing a wedding gown, you intervene in a moment, the most important moment in the life of a young lady.
“When she becomes a bride she separates herself from her parents and enters into what is hopefully a brilliant future. This is certainly one of the most glamorous moments in her life, where everything is done to please her, and she has selected something that makes her look radiant.”
His expansive experience, poetic interpretation of the wedding gown, and wide range of both styles and price points has made Cassini perhaps the number one wedding dress designer, with some 50,000 gowns sold each year.
In selecting a gown to best flatter your body, he suggests looking for important designers who can contribute to a new look that will enthuse and excite you on a personal basis.
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Gene Tierney in her Oleg Cassini gown, from "The Razor's Edge." press photo
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“You have to have a preference for one designer or another,” he explains. “Or you must fall in love with a dress you see, because there are many competitors in this arena.
“I am lucky to be working with a terrific outfit, David’s Bridal. We believe I am already number one in gown sales, without counting foreign sales, and we are located in 200 stores. It’s wonderful to deal with a great organization and a top executive who knows where he wants to go. In fact, the president of the company, Robert Huth, a great leader and a man of immense authority, now envisions worldwide distribution and sales.”
To select a gown that best expresses your personality, Cassini says, “First of all, you have to know yourself.
“I submit that every single woman knows her weaknesses and her strengths. Select a gown that best flatters your figure.
“There is something virginal about white, it’s a ritual from ancient times, and then there is some sex appeal. Every body type can find innumerable choices where you will be flattered by your selection.
“The bride must realize that she is the central part, and all the other things are add-ons. They will be designed around her. She is the central attraction of the day.”
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Oleg Cassini, exclusively at David’s Bridal
888.639.6767, olegcassini@rcn.com
www.olegcassini.com
www.davidsbridal.com
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